Kopi Saigon × Sugar Bomb Unveils KSGN Unforgettable at Fragrance Festival Malaysia 2026

Kopi Saigon marked an exciting milestone with its special collaboration alongside Sugar Bomb, introducing KSGN Unforgettable, a fragrance created to bring the Kopi Saigon brand experience beyond the cup.

The exclusive fragrance was showcased at Fragrance Festival Malaysia 2026, held from 2 to 4 October 2026 at the Pavilion Exhibition Centre, Bukit Jalil.

Through this collaboration, Kopi Saigon explored a new creative direction by extending its brand identity into the world of fragrance. The launch represented an opportunity to connect with consumers through a different sensory experience, combining the worlds of coffee culture and fragrance.

KSGN Unforgettable reflects Kopi Saigon’s continued efforts to explore innovative collaborations and create memorable brand experiences beyond its core offerings.

This collaboration marks another exciting chapter in Kopi Saigon’s journey of brand expansion, demonstrating how the brand continues to explore new possibilities and connect with its community in unexpected ways.

KSGN Unforgettable. A new scent, a lasting impression.