Kopi Saigon Surpasses 300 Outlets Across Malaysia
From a humble street coffee concept in 2021 to a nationwide Vietnamese coffee brand, Kopi Saigon has surpassed more than 300 outlets across Malaysia, marking another major milestone in its growth.
Established under Seruni Global Sdn Bhd, Kopi Saigon is a 100% Bumiputera-owned Malaysian brand founded and led by entrepreneur Asyraf Kamal. With its rapid nationwide expansion, Kopi Saigon is now positioned as Malaysia’s largest Bumiputera-owned coffee brand, representing the growing strength of local Bumiputera entrepreneurship in the food and beverage industry.
From Street Coffee to Nationwide Brand
Since its establishment, Kopi Saigon has expanded across Peninsular Malaysia, Sabah and Sarawak, bringing Vietnamese-inspired coffee closer to more communities nationwide.
The brand’s growth has been driven by continuous product innovation, local partnerships and opportunities for entrepreneurs through its expanding outlet and licensing network.
For Asyraf Kamal and the Kopi Saigon team, the journey is about more than simply opening outlets. It is about building a Malaysian brand, creating opportunities for local entrepreneurs and introducing a Vietnamese coffee experience adapted for Malaysian tastes.
Growing With Malaysians
Kopi Saigon continues to introduce new beverages, seasonal products, merchandise and campaigns while staying true to its Vietnamese coffee roots and Malaysian identity.
With 300+ outlets and continuing to grow, Kopi Saigon continues its ambition to bring its coffee experience to even more communities across Malaysia.
From a street coffee concept to a nationwide 100% Bumiputera-owned brand, Kopi Saigon’s journey reflects Malaysian entrepreneurship, ambition and continuous growth.